Image
- Credit:
Picture: Twitter/@MarkdeBoerRTM
Tuesday, 16 December 2014 - 09:12
Rotterdam unveils new city slogan
The new slogan for Rotterdam was unveiled yesterday morning: 'Rotterdam. Make it happen'. It replaces 'World Port World City'.
Mayor Ahmed Aboutaleb's explanation for the change is that Rotterdam is more than a port city. "Rotterdam can not be without the port, but the university, which also has international acclaim, is underexposed so far."
http://youtu.be/lG_2Nq8h5RY
Allard Casteilen, CEO of the Port of Rotterdam Authority, has no problem with the change. "The power of the port is now even emphasized. We also try to increase the link with Erasmus University and the city more and more. With this cooperation we distinguish ourselves from other ports. Competitor Antwerpen does not have such cooperation."
The new slogan has caused a lot of jokes on the internet and social media. The slogan 'Make it happen' is also used by manufacturer Tena Lady, which is known for making incontinence diapers.
https://twitter.com/A3Kok/status/544458839794663425
https://twitter.com/SophiaOntwerpt/status/544423562921406465
https://twitter.com/nextmarleen/status/544441339203829760
https://twitter.com/petervheemst/status/544446202272821248