Dutch Fashion Takes the Spotlight

Dutch fashion is growing, according to Carlo Wijnands, program director of Amsterdam Fashion Week (AFW), which concluded yesterday. "Amsterdam doesn't have a large fashion history as in Paris or Milan, which generates a sense of freedom for designers," said Wijnands. "They can be more experimental, because we aren't restricted to a certain format at AFW." Amsterdam Fashion Week (2007)
Guido van Nispen/flickr Wijnands said designers like Karl Lagerfeld and Tommy Hilfiger are well recognized in Amsterdam because casual wear and denim are increasing markets. "Furthermore, the Dutch capital is known for its tolerance. It's a very compelling city for designers and it allows diversity in expression," he added. The theme of the runway was innovation and talent. 30 designers presented their latest collections. Amsterdam Fashion Week also featured some neophytes like Anne de Grijff. "Her brand constantly innovates by allowing imperfections, asymmetry and irregularities in the designs," said Wijnands. The five-day-long event opened Fashion LAB, a continuing innovation and talent program of workshops and lectures for young professionals. Wijnands said the program aims to train and support newcomers in opening a business and launching their lines. AFW had become more available not only for young designers but also for 'fashionistas,' who were given the chance to buy tickets to some of the shows. Source: Vogue UK