Thursday, July 11, 2013 - 10:10
Natwerk Sets Up Miniature Buildings
Dutch agency Natwerk installed tiny canal houses in-between buildings on an old street in Amsterdam. In Westerstraat, Jordaan district, there are gaps in between establishments and structures. Natwerk thought of a quirky concept and decided to put up miniature houses to fill those spaces. Usually, most resource-oriented industries are keen to reinvent for business reasons only; however, Natwerk is really stepping up, taking action and using their creativity to benefit the city’s modern culture. Natwerk is popular for their shared initiative and imagination. They’ve already collaborated with different, well-known clients like Diesel and Puma. Evident in their latest project, they continue to offer fascinating, original ad campaigns and ventures.