The NL Times accepts advertorials and sponsored posts as a form of advertising on the site. Advertorials, as in stories written by an advertiser to sell a product, will be very clearly identified as such. Sponsored posts, where promotional consideration about a product or service is discussed, will be written by our team. These will also be easy to identify.

Both of these types of stories will be excluded from our Google News sitemap to prevent these stories from being misidentified as "news." We believe this to be more ethical, and it also conforms to our agreement with Google.

For more information, contact us at advertising@nltimes.nl.